In March 2012, Nikkei launched Chinese Nikkei.com, becoming the first Japanese newspaper publisher to offer a Chinese-language news website. The service draws on the vast array of content from group publications.
Chinese Nikkei.com offers the latest Japanese business and economic news to those who need it most - from executives at Chinese corporations and government officials to employees at the China branches of Japanese companies. The site is also popular among young Chinese who intend to study in Japan or aim to work for a Japanese employer. Our readership extends to Taiwan and Hong Kong, and it is quickly spreading among ethnic Chinese in North America and other parts of the world. The site is a one-stop shop for coverage of cutting-edge electronics, Cool Japan anime and fashion, and other topics that appeal to both men and women, young and old.
Lately, Chinese Nikkei.com has been beefing up its original content, posting articles from top corporate managers and experts in a variety of fields. Essays from renowned columnists look at the cultures and customs of Japan and China, highlighting similarities and differences in an effort to promote mutual understanding.
Chinese Nikkei.com also works with Japanese companies that are expanding in China, government agencies and universities that are actively enrolling international students. Special articles about corporate activities and the daily lives of foreign students help to paint an accurate picture of what it is like to study in Japan, facilitating business, personnel and cultural exchanges.