Ms. Meg Whitman
President & CEO of eBay
In a keynote speech, Meg Whitman, president and chief executive officer of eBay Inc., the leading U.S. consumer e-commerce company, stressed that without the Internet, the company could not support its auction business or a sound business model.
To attract more business, eBay relies on existing customers to recommend the company to friends and relatives. "It is a very cost-effective means of acquiring new customers, so we don't have to spend a lot of money on marketing," she said. She added that the company has a policy of adopting clients' suggestions to help improve its service, which helps attract more customers.
"Our role is that of stewards of the eBay marketplace. In many ways, we're similar to the Nasdaq and the New York Stock Exchange," she explained. As the eBay community expands, Whitman said, it is more practical to divide it into smaller groups.
As for the Japanese market, she said the company has a long-term view. "It is a critical component of our overall strategy," she said. The company is open to suggestions, partnerships and alliances in Japan, she added.