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Informative MRs: The Ranking of Pharmaceutical Companies in Japan


Nikkei Research conducted an online survey to discover the information-provision performance of pharmaceutical companies' MRs (medical representatives).

Top pharmaceutical companies with informative MRs by department

  • Internal medicine
    Daiichi Sankyo
  • Endocrinology/Diabetics
    Novo Nordisk
  • Cardiology
    Daiichi Sankyo
  • Respiratory
  • Dermatology

Survey participants were asked to name pharmaceutical companies with MRs in different categories that give them useful information. The rated companies that topped the list differed by department, but Daiichi Sankyo was the only company to be ranked as No.1 in two categories - internal medicine and cardiology.

Read more about the rankings in the article below.
Ranking of Pharmaceutical Companies by the Performance of Medical Representatives (Japan)

The survey was held from August 12th to 17th, targeting physicians in Japan specializing in internal medicine, endocrinology/diabetics, respiratory, dermatology, and cardiology. Nikkei BP's Nikkei Medical online panel of healthcare professionals was used, and a total of 507 responses were collected.

The survey revealed that an average of 7.6 MRs had contact with and provided information to a given physician. However, among such MRs, only 4.9 were considered to be engaging and informative.


There were further findings in the survey about information source preferences and comparisons classified by physician segment. Also, focusing on pharmacists, the survey explored what type of information sources were favored, as well as the involvement, expectations and performance of pharmacists when supporting the prescription process.

Please access the following articles for more details on the survey results.


NIKKEI Research

We help to satisfy your research needs and derive meaningful insights. Our overseas offices in Thailand and the United States provide you with support globally. With over 50 years of experience, we specialize in numerous areas across industries and are involved in both BtoC- and BtoB-related endeavors. We cover a variety of topics, from market validation, employee engagement and customer experience to branding, complex analysis and beyond.

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