1. TOP
  2. Stories
  3. ESG Investment Attracting the Younger Generations in Japan
  • Alternative Data
  • Business Solution
  • News
2021.09.13

ESG Investment Attracting the Younger Generations in Japan

esg_nr_hero.jpg

Nikkei Research Inc. has released the 2021 edition of its Financial RADAR® Special Survey. While a total of 30% of the respondents expressed an interest in ESG (Environmental, Social and Governance) investment, the survey revealed that young people were more enthusiastic (+8%) about this approach to financial decision making.

esg_chart1.png

The Nikkei Research's Financial RADAR® research has been conducted annually since 1983. It focuses on elucidating the financial activities of general Japanese households, including their investment interests. Requests for participation are made and responses are collected through a combination of two methods - home visits and a mail-based survey. The Special Survey is a supplementary study conducted online. This year, the Special Survey targeted people aged 20 to 74 living within a 40-kilometer radius of the Tokyo metropolitan area. A total of 3,103 responses were collected.

The Special Survey asked people if they considered the ESG-related activities of potential investment targets when evaluating them. Furthermore, they were questioned about what types of activities would lead them to invest in such firms. There were clear differences by age group in terms of the emphasis placed on ESG. The younger generations seemed to be more highly motivated by social factors than they were by environmental considerations.

esg_chart2.png

For more details on the results, please visit our website.

Share     
Back

NIKKEI Research

We help to satisfy your research needs and derive meaningful insights. Our overseas offices in Thailand and the United States provide you with support globally. With over 50 years of experience, we specialize in numerous areas across industries and are involved in both BtoC- and BtoB-related endeavors. We cover a variety of topics, from market validation, employee engagement and customer experience to branding, complex analysis and beyond.

See More