To meet the various advertisement requirements from our clients, Nikkei offers cross-media ad marketing proposals. Besides newspaper ads, cross-media proposals include all media and activities of the Nikkei Group, such as Internet ads and promotional events.
For its own marketing, Nikkei implements various PR activities through TV commercials and transport ads. Taking advantage of its characteristics, Nikkei also operates sales marketing campaigns and business seminars to the targeted potential subscribers.
Many of the advertisements posted in Nikkei newspapers are closely aligned with reader characteristics. These include corporate advertising that highlights corporate brands, corporate social responsibility (CSR), and investor relations (IR); product advertising for merchandize and services targeting wealthy individuals as well as for B2B products, earning Nikkei a unique position in the advertising industry. This is the result of our proposal-oriented sales strategy under the key concept of understanding advertisers' needs and combining them with "seeds." Our advertising projects have been particularly wellreceived by our clients and readers, such as the "Marunouchi Career Academy" series of advertorials published in conjunction with seminars for career-oriented women, and the "Prospects of Our Company" dialogues involving individuals in top management positions.
We are ideally positioned to meet the diversifying needs of advertisers with a wide array of joint advertising projects with Group companies and cross-media capabilities using the Internet, as well as seminars and events. Our network of advertising representatives in approximately 50 countries and regions along with staff in five overseas bureaus provides dynamic connections between overseas corporations and Japan. As a result of these strategies Nikkei delivers high-quality advertising. Multifaceted surveys and research projects conducted by our affiliate, the Nikkei Advertising Research Institute, also contribute to the overall advance of the advertising industry.
Nikkei promotes innovative sales strategies, drawing upon its original sales support system. We capture the information needs for each category of reader through a variety of reader surveys. Based on this market information, we conduct a variety of sales campaigns such as one-week trial subscriptions and the Career & Money Seminar, which provides skills training for women. For corporate clients, we strive to expand their readership while supporting their employees-from new hires to managers-in upgrading their skills through training programs such as Nikkei Pre Business Pack and Nikkei MJ Look. In addition, to effectively assist new readers in understanding Nikkei's content, we established a membership Web site for women, "club Nikkey," and "Nikkei Success Web" targeting college students who are job-hunting.
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