Nikkei BP experts predict how 2025 will look economically and socially

Nikkei BP brings together its expertise to produce the "2025 Comprehensive Forecast " with 20 media and 18 books and reports covering global and local trends

Nikkei BP is leveraging its diverse expertise to launch its "2025 Comprehensive Forecast" Project to create a picture of how 2025 will look in Japan and across the world. It will encompass a range of specialized fields including management, technology, medicine, marketing, and lifestyle to predict social and economic trends. Around 20 Nikkei BP media will publish features, and around 18 books and research reports will provide additional in-depth coverage and analysis. An online forum will bring together editors-in-chief of Nikkei BP media outlets to share their insights on expected developments and the outlook for 2025.

To date, Nikkei BP has published annual special features in a range of its media, harnessing expert reporting and analysis of events, scenarios, and products likely to be influential in the upcoming year. These include the "Nikkei Business Comprehensive Forecast", the "Nikkei Trendy Hot Chart", and the annual book, "Japan's Future Issues: Nikkei Great Predictions".

The new 2025 Comprehensive Forecast brings together and expands on this content to provide a wide-ranging, in-depth and expert analysis of what to expect in 2025.

AI and other technological innovations provide great opportunities. At the same time, unstable global conditions, fragmenting social structures, a declining working population due to low birth rates and an aging population, as well as ongoing gender disparities, continue to be challenges that face Japan and the world.

Nikkei BP will address these issues and assist understanding of the trends behind the challenges to provide insights for creating new businesses, products and services to help address the uncertainties of the future.

Events and publications associated with the Nikkei BP 2025 Comprehensive Forecast Project

1. 2025 Comprehensive Forecast Forum

This online event will be held over three days (November 19, December 11 and December 12, 2024)

2. Coverage in Nikkei BP print and online media

The 2025 Comprehensive Forecast will be highlighted in approximately 20 Nikkei BP print and online publications, including Nikkei Business, Nikkei Trendy, Nikkei Computer, Nikkei Architecture, Nikkei Biotech, Nikkei Woman, Nikkei Entertainment!, Nikkei xTECH, and Nikkei xTREND.

3. Dedicated website hosted on Nikkei Business online

Launching on November 12, 2024, the website will deliver content that predicts likely developments in 2025. https://business.nikkei.com/feature/forecast/

4. Books and research reports predicting trends for 2025 and beyond

7 books and 11 research reports related to the project will be published. Books will include Nikkei Technology Outlook 2025: 100 Technologies to Change the World, Japan's Future Issues 2025: Nikkei Great Predictions, and BCG Reads: Management Issues 2025. Reports will include AI Business Creation and Market Entry Strategies 2025-2028, Technology Roadmap 2025-2034 All Industries Edition, and Future Technologies 2025-2034 All Industries Edition.

Logo directs users to related content

To help users identify related content, a special logo has been created. This logo will feature on all relevant content across Nikkei BP media.

Further Details as currently available

2025 Comprehensive Forecast Forum: The key to understanding new trends in the next 25 years

This event will include the following topics

Four Editors-in-Chief of Nikkei BP Discuss Emerging Trends

Trump vs Harris election results, the choices made by US citizens change Japan's future—Increasing geopolitical risks are significantly changing supply chains and consumer behavior—

(Shinichiro Kumano, Editor-in-Chief of Nikkei Business / Satoshi Ogasawara, Editor-in-Chief of Nikkei xTECH IT / Tetsuo Katsumata, Editor-in-Chief of Nikkei xTREND / Madoka Katano, Editor-in-Chief of Nikkei xWOMAN)

Both Japan and the U.S. are on the verge of new leadership changes, marking a major turning point for traditional policies. The rise of advanced technologies, particularly generative AI, is transforming corporate management, while consumer behavior and work styles are evolving rapidly. With 2025 approaching, what lies ahead for the Japanese economy? Four editors-in-chief will engage in an open debate to discuss the latest developments in four key areas: management, technology, trends, and human resources.

Who will be the next revolutionary innovator in AI after NVIDIA and OpenAI?

Intense technology competition emerging in medicine, logistics, and robotics.

(Keisuke Ogawa, Editor-in-Chief of Nikkei xTECH Cutting-edge Technologies / Satoshi Ogasawara, Editor-in-Chief of Nikkei xTECH IT)

Generative AI is transforming today's business practices. While NVIDIA and OpenAI have become heroes of the times, new players are also rising, with Google and Amazon poised to compete back.

The 2024 Nobel Prize in Chemistry was awarded for research that could lead to the development of the protein structure prediction AI, "AlphaFold." This achievement has sparked rapid advancements in the fields of medicine and robotics. Two editors-in-chief focused on IT and cutting-edge technology from the media outlet Nikkei xTECH will share their insights on technology trends expected in 2025.

Nikkei Trendy special feature on HOT CHART 2025

New Trends in AI, Mobility, and Animation

Behind-the-scene stories of innovative products that may change our society

(Noboru Sawahara, Editor-in-Chief of Nikkei Trendy)

The era of staying at home has come to an end, and travel demand has surged, with consumer spending returning to normal levels. However, the factors driving product and service sales are changing significantly. In this context, we will explore the stories behind "candidate" products and services that have the potential to set the next trends. This includes innovative services with social significance aimed at addressing various challenges anticipated for 2025, fresh content designed to engage a vibrant fan economy, and next-generation mobility options evolving due to changes in laws and regulations.

<Event Overview>

Nikkei BP Comprehensive Forecast Forum 2025: The key to understanding new trends in the next 25 years
Day 1	Editors-in-Chief and Researchers of Nikkei BP Discuss Live on Emerging Trends for 2025!
	November 19 (Tuesday), 2024 from 1:30 p.m. to 5:05 p.m. (planned)
Day 2 & 3	Editors-in-Chief and Researchers Discuss Comprehensive Forecast for 2025: Hot Keywords for Understanding the Future
	Day 2 : December 11 (Wednesday), 2024 (TBC)
	Day 3 : December 12 (Thursday), 2024 (TBC)
Attending method	Online streaming
Organizer	Nikkei BP Comprehensive Forecast 2025 Project
More information and registration	https://events.nikkeibp.co.jp/event/2024/bp241119/

■ Nikkei BP Comprehensive Forecast 2025 Project will be featured in various Nikkei BP magazines, including:

- Nikkei Business special issue Comprehensive Forecast 2025 (on sale from December 12, 2024)

- Nikkei Trendy December issue, Special feature on 100 HOT CHART 2025 & BEST 30 for 2024 (on sale from November 1, 2024)
https://amzn.asia/d/dXrYsaT

- Nikkei Trendy January issue Great Predictions 2025-2030 (on sale from December 4, 2024)

■ Some of the book titles published as part of the Nikkei BP Comprehensive Forecast 2025 project include:

- Nikkei Technology Prospects 2025: 100 Technologies to Change the World (September 2024)
https://amzn.asia/d/4nzYPEl

- Japan's Future Issues 2025: Nikkei Great Predictions (October 2024)
https://amzn.asia/d/aaVByWO

- BCG Reads: Management Issues 2025 (to be on sale in November 2024)
https://amzn.asia/d/1Kevo59

- A.T. Kearney Management Agenda by Industry 2025 (to be on sale in November 2024)
https://amzn.asia/d/hV3kqXI

■ Some of the titles of the reports to be published as part of the Nikkei BP Comprehensive Forecast 2025 project include:

- Strategies for creating AI business and entering the market 2025-2028 (September 2024)
https://info.nikkeibp.co.jp/nxt/campaign/b/288860/

- Technology Roadmap 2025-2034 All industries edition (to be on sale in November 2024)
https://project.nikkeibp.co.jp/mirai/techroadall/

- Future Strategies for Semiconductor Chiplets (to be on sale in December 2024)
https://info.nikkeibp.co.jp/nxt/campaign/b/290020/

- Future Technologies 2025-2034 All Industries edition (to be on sale in December 2024)

For further details, please contact:
Nikkei Business Publications, Inc.

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