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Dr. Keiji Tachikawa
President & CEO, NTT DoCoMo, Inc.

gExpectation for Future Mobile Multimediah


Cosmopolitan Well Versed in Engineering Who Took the Lead in Propelling the i-mode Project

Dr. Tachikawa is strongly propelling the mobile multimedia line. He took the lead in commercializing the Internet connection service "i-mode" whose subscribers have exceeded 10 million. His theory is: "Not only human beings, but all things that move, such as automobiles and pets, are potential customers of the cellular phone."

Since he was originally an engineer of Nippon Telegraph and Telephone (NTT), he is well versed in various cellular-phone-specific technologies. In standardizing technology for the next-generation mobile phone, he made an effort to have "W-CDMA" in which the firm's technology is incorporated adopted. He introduced the so-called Packet Communications Service under which Internet connection fees are charged according to the amount of data transmitted for the first time in the whole world.

He studied at Massachusetts Institute of Technology (MIT) and received an MBA. He also took office as President of NTT America. Dr. Tachikawa is one of the firm's cosmopolitans as well who is well informed of the situation surrounding the communications industry overseas. In terms of global strategy, with its i-mode and other technologies as a weapon, he is going about making "fellows" through buying an equity stake by drawing a definite line between those players who aim at economies of scale by acquiring companies one after another, such as the Vodafone Group in the U.K. and NTT DoCoMo.

Graduated from the faculty of engineering at University of Tokyo. Aged 61.

ƒBiography„
Dr. Keiji Tachikawa is president of NTT DoCoMo, Inc. He assumed the post in June 1998 when the company was called NTT Mobile Communications Network Inc.*
*The firm's name was officially changed to NTT DoCoMo, Inc. on April 1, 2000.

Before assuming his current position, Dr. Tachikawa held a number of important posts in his 38-year career with both NTT and NTT Mobile Communications Network, Inc.

From 1997 to 1998 Dr. Keiji Tachikawa was senior executive vice president of NTT Mobile Communications Network, Inc. From 1996 to 1997, Dr. Tachikawa was senior executive vice president, Business Communications Headquarters of NTT. From 1995 to 1996, he was executive vice president of the Service Engineering Headquarters. From 1992 to 1995, he was senior vice president and general manager of the Kanto Regional Communications Sector. From 1991 to 1992, he was executive manager of the Technology Research Department working on NTT's General Planning Headquarters. From 1990 to 1991, he was a senior executive overseeing NTT's mobile communications as well as packet network and visual communications business. From 1989 to 1990, he was a senior manager of the Business Strategy Planning Headquarters, where he was responsible for planning NTT's 21st Century Service Vision. From 1986 to 1987, he was director of the NTT America Representative Office in New York, where he founded NTT America Inc. in 1987, and bece first O. He joined Nippon Telegraph and Telephone Public Corporation in 1962.

Dr. Tachikawa graduated from University of Tokyo with a bachelor's degree in technology in 1962. In 1978, he graduated from MIT with a MBA, and in 1982 he received his Doctor of Engineering degree from Tokyo University. He was a regional chief of the Institute of Electronics and Communications Engineers (IECE) in 1995-1996, the largest communications technical institute in Japan. He is the author of several books in Japanese on the future of the communications and information industries.

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