Date of Birth: April 25, 1933, Surry, England

Education
1956	BA, Keio University, Tokyo
1958	MBA, Wharton School of Finance and Commerce, University of Pennsylvania

Career History
1958	Joined in Fuji Photo Film Co., Ltd.
1963	Assigned to Fuji Xerox Co., Ltd.
1968	Member of the Board of Directors of Fuji Xerox Co., Ltd. and Manager, Marketing Planning
1976	Executive Vice President
1978	President and Chief Executive Officer
1992	Chairman and Chief Executive Officer
1998	Chairman and Co-CEO
1999	Chairman of the Board

Director:	Xerox Corporation ABB Ltd Callaway Golf Company
Chairman:	Trilateral Commission Keizai Doyukai(Japan Association of Corporate Executives) Aspen Institute Japan
Vice Chairman:	International University of Japan
Senior Vice President:	Nippon Telegraph and Telephone Corporation (NTT)

Focus on Innovative Management
Yotaro Kobayashi was born in London, where his father was on assignment. Mr. Kobayashi served as chairman of the Japan-U.S. Business Conference for several years. Friends call him Tony.

Mr. Kobayashi joined Fuji Photo Film Co. in 1958. He later moved to Fuji Xerox, a Japanese-American equally owned joint venture where his father served as first president. The younger Kobayashi helped Fuji Xerox overcome lingering problems from the oil shock through the introduction of Total Quality Control and other innovations. He was only 44 when appointed president in 1978.

Mr. Kobayashi introduced revolutionary management methods such as the establishment of internal venture firms. The personnel management system came to include volunteer activities outside the company as part of an employee's performance evaluation. Creating an environment in which employees can use their full range of abilities is the Kobayashi style.

In April 1999, Mr. Kobayashi was named chairman of the Keizai Doyukai (Japan Association of Corporate Executives). It was the first time for the leading business lobby to appoint a president of a foreign-affiliated company as its chairman. "I have no intention of changing Doyukai's basic stance of emphasizing the market mechanism," Mr. Kobayashi says, suggesting plans to continue with the policies of predecessor Jiro Ushio.